Camila Mendes joins Loops as Partner and Creative Director

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Camila Mendes has a new role – and it’s not a TV show or a movie. The Riverdale the actor launches into beauty. Mendes joined skincare brand Loops as partner and creative director. The popular masks are a celebrity favorite, with fans including Emily Ratajkowski and Emma Roberts. According to the brand, Mendes will “spearhead the development of innovative products” as the company expands into Ulta Beauty stores.

“I am thrilled to join Loops in taking the brand into its next phase. I’ve always been a fan and love face masks, so to be part of its future development in this way is a dream,” Mendes said in a statement. “As I take on new roles in my career, my skincare routine is where I really recover from the day and nourish myself. Loops helps me maintain my routine in the most efficient way possible, so I’m excited to help grow a brand that is an authentic part of my daily life.


Popular face and eye masks from Loops are already available on Ulta Beauty website but starting August 1, you’ll be able to buy them at 450 Ulta Beauty stores across the country. Mendes is part of this campaign and you will see his face in store and on Loops social platforms.

Loops is sure to expand its offering, but for now, it offers face, eye, and lip masks for different skincare needs. The material of the hydrogel mask is both comfortable (it does not slip!) and ecological. Each formula is non-comedogenic (meaning it won’t clog pores) and free of parabens, sulfates, phthalates, synthetic fragrances, drying alcohol, and mineral oil. If you haven’t tried them, now is the perfect time. Shop some of our favorites below.

curls mask set


Loops Variety Loop Face Mask Set

Get one of each type in this 5 masks Positionincluding Sunrise Service, Night Shift, Clean Slate, Double Take and Weekly Reset.

loops eye masks


Loops Weekly Reset Rejuvenating Eye Mask Set

Illuminates and deflates under your eyes with niacinamide, “Retinol 50C”, pearl extract and geranium flower.

curls mask


Sunrise Service Loops Brightening Mask

Pumpkin extract deflateswhile Baobab Oil hydrates and White Flower Complex illuminates.

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