Geneva Financial announces new mortgage branch in Kentucky led by Renee Peden


LEXINGTON, Ky., October 29, 2021 / PRNewswire / – Geneva Financial (Geneva), a direct mortgage lender operating in 45 states, announced the opening of a new branch in Lexington, Kentucky be headed by the branch manager Renee peden. The opening of this new branch provides opportunities for local borrowers and buyers looking to navigate the current real estate market.

Renee Peden – New Geneva Financial Mortgage Branch Manager, Lexington, Kentucky

“Our move to Geneva Financial has provided us with the tools we need to better serve our clients and our community.” Kentucky Agency Director Renee peden stated about the opening. “The culture of“ people first ”and the myriad program options we are able to offer through Geneva is a testament to their genuine care and dedication to our customers. “

Peden has been an active figure in the industry since 2006 and is known for exceptional human service and unmatched communication from start to finish. The experienced branch manager has extensive experience in all facets of mortgage lending including conventional, Jumbo, FHA, VA, USDA, HERO and First Responder programs, investor products and more. From first-time home buyers to seasoned investors, Renee and her team go above and beyond to help her clients achieve their dreams of homeownership.

The new branch will continue Geneva exceptional service and a broad product offering with countless homebuyers and homeowners focused products including Standard Home Buyer’s Loan, FHA, VA, Refinance, Reversal, Jumbo loans, condominium financing, etc.

A Kentucky native, Renee enjoys her flower gardens, wakeboarding and spending time on the lake with her two children, Bailee and Landen, and her Shichon, Bentley. Whether in the office or away from home, Renée has always had a passion for people and found a purpose in mortgages.

Geneva Financial Home Loans is currently expanding in all markets and is looking for branch managers and loan originators through United States are looking to advance their mortgage career. For more information on the opportunities, visit

About Genève Financière

Founded in 2007 by Aaron Van Trojen, Geneva Financial (NMLS 42056) is a direct mortgage lender with registered office at Chandler, Arizona with over 130 branches in 45 states. Our mission at Geneva Financial is to approach every aspect of our business from the inside out. With a forward-thinking mindset, we focus on our loan originators and support staff first to ensure an unbeatable experience for our clients.

Our core values ​​were created as a daily reminder to operate with the inside-out approach in mind. Core Value # 1 is the backbone of all of our Core Values, Mission and Brand Vision: Home Loans Powered by People®.

Geneva Financial named one of the 5 best mortgage companies to work for (PRNewsfoto / Geneva Financial, LLC)

Geneva Financial named one of the 5 best mortgage companies to work for (PRNewsfoto / Geneva Financial, LLC)



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SOURCE Genève Financière

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