Mastercard will donate up to $5 million to SU2C
Mastercard is donating up to $5 million, in 1-cent increments, to Stand Up To Cancer (SU2C) in a new campaign with grocery stores and restaurants that runs through July 15, according to a company Press release Monday (May 2).
“Mastercard remains committed to its longstanding partnership with Stand Up To Cancer, and we’re offering our cardholders an easy way to join us in our mission,” said Rustom Dastoor, executive vice president, marketing and communications, Americas. North, Mastercard. .
“Whether it’s through people’s passion for food or just everyday grocery shopping, people can give back to SU2C with an everyday activity they already do – dining out and grocery shopping,” said continued Dastoor. “In doing so, our cardholders can help us raise funds and awareness for the fight against cancer, furthering the impact SU2C can have in ending this disease.”
In Mastercard’s new 30-second commercial, which aired on cable and prime time Sunday (May 1), actor Sterling K. Brown makes a guest appearance as a coffee barista, explaining how incumbents cardholders can contribute to the “magnificent” cause by using their Mastercard.
“I am honored to be part of this collaboration with Mastercard supporting Stand Up To Cancer’s goal of making every cancer patient a long-term survivor,” Brown said in the press release. “Having personally battled cancer in my own family, I know how important it is to support this cause and create ways for people to give back that have an impact. The fact that Mastercard makes it easy to donate through everyday meals and errands is incredibly special. »
Priceless.com is also offering 21 in-person experiences that will give back to SU2C, including a tour of Major League Baseball’s home stadium, a screening of NYC Ballet, and the chance to follow a PGA Tour pro at an upcoming event. of championship.
Related: Mastercard Calls on Consumers to ‘Eat, Engage and Experiment’ in Support of Stand Up To Cancer
Mastercard has donated more than $60 million to Stand Up To Cancer over the past 10 years, according to the release.